Posts

Week 3 - Social Listening

Image
1. What brand did you select? What are people saying about the company, brand, or a product? What interested you about this brand or product?      The brand I selected is Nike. On Nike’s main Instagram account (@Nike), people are more excited than ever about their After Dark running campaign. Nike has recently launched a number of races around the world, ranging from half marathons to full marathons, to promote their new Nike Alphafly 3s. The market has called it "the most transformative racing shoe that has ever existed." I LOVE running and have a lot of brand loyalty toward Nike products, especially their running gear. Learning about different athletic companies, especially Nike, and being a part of their community is my passion. 2. What is the company/brand's Value Proposition?      Nike’s mission has always been to empower athletes at every level while creating innovative, fashionable products for every type of athlete in any sport. Nike has positioned ...
Post a Comment
Read more

Marketing In the news

Image
 Oreo’s New Audio Challenge:       Oreo’s latest marketing campaign, "Name This Oreo," has gained a ton of attention for its unique integration of technology, customer engagement, and todays relevance. Through a web based audio challenge, Oreo is tapping into the growing trend of interactive tech driven experience, particularly appealing to younger, audiences. The campaign not only spotlights the speculation around Oreo's name origin but also creates a fun, and more engaging experience that encourages consumer participation and sparks more and more brand visibility. Overview Of The Campaign       The "Name This Oreo" challenge invites participants to pronounce different methods of saying  “O” and “RE” within a time limit, a playful nod to the ongoing speculation about the Oreo name. Some believe it stems from the “O” in cookie and the “RE” in cream. This challenge, part of a broader strategy, aims to strengthen Oreo's connection with tod...
Post a Comment
Read more

Who The Hell Is Chacha Boros??

Image
Discipline and drive are at the forefront of my life. As a not-so-typical second-year college student, I am a United States Marine, a competitive runner, and a weightlifter. As intense as that may sound, I don’t take life too seriously. Outside of my goals, I love hanging out with my long-term girlfriend and friends. We often jam out while I play the guitar or keyboard!   I was prompted to sign up for this class because I have always been interested in how professional ads influence people to buy, often in massive quantities. This summer, I am taking on a 3D creative design and marketing internship at Nike. I want to learn how to conduct marketing research properly and become familiar with business industry terminology. My goal is to be as prepared as possible and, hopefully, secure a job at Nike after college. I am a Business and Marketing Analytics major at OSU. I have always been passionate about fitness and running, and while there are specific degrees related to those passions...
Post a Comment
Read more